Description
In-home care marketing has an unusual audience problem: the person who reads the mail is often the adult child, not the person receiving care. These home care direct mail postcards are written for that reader.
The 9x6.5 inch EDDM layout leads with reassurance rather than a discount – qualifications, hours, the services families actually ask about. The reverse carries your indicia area, service list and a phone number sized to be read across a kitchen table.
Home care agencies use these direct mail postcards to saturate the neighbourhoods around an existing client, where demographics repeat street to street and referrals follow.
Editable in Canva; premium elements and CMYK export are covered by the free 30-day Canva Pro trial.



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